34% of over 50s rarely or never use social media, poll shows

11 August 2021

Our recent poll has highlighted that 34% of over 50s rarely or never use social media.

Social media memorialisation

The remaining 66% using it sometimes, often or very frequently.

The survey, which explored views on funeral planning, the impact of the Coronavirus (COVID-19) on retirement plans and media preferences, was completed online by 1,000 UK-based over 50s.

There was a fairly even spread across the age cohorts of those using social media. Of those never using it, the highest proportion was those aged 71 years and over. There was a slight skew towards more women using it compared to men.

Those using social media, were then asked to confirm which platforms they used, with multiple options allowed. Facebook was by far the most popular, followed by YouTube, then Instagram, Pinterest and other non-specified platforms.

Marketing Manager, Emma Simpson, said: “This form of media can increase social participation and address issues of loneliness created by the COVID-19 restrictions and geographical distance for families and friends that live apart. It has transformed social interaction which is now more digital than ever.

“We work with funeral directors across the country to help people put funeral arrangements in place in advance. The digitisation of funerals, particularly given the social distancing requirements of recent times, is an area we are monitoring to see if this becomes a more permanent feature in the future.”

Source: OnePoll research of 1,000 UK residents aged 50 and above on behalf of Ecclesiastical Planning Services, December 2020.